Programs
Four classes that take you through business strategy, marketing, pricing and AI in the order you would use them. Every class is on video, so you can rewatch it, and comes with hands-on exercises.
Class 1 BUILD ATLAS
How to shape a product, and how to research it
Learn a way to decide what to sell and to whom, based on market and competitor research rather than a hunch.
Who it is for
People who have not settled on what to sell, and who want to start from research rather than a hunch.
What you learn
- How to research the size of your market and picture your customer
- How to find the reason buyers would choose you over competitors
- How to pull your research into a single page that lays out your business
What you keep afterward
- A written summary of your market and customer
- Notes on how you differ from competitors
- A one-page layout of your business
Class 2 REACH ORBIT
Designing a flow that attracts prospects
Learn how to design a flow where prospects find you through search and social, without leaning on heavy ad spend.
Who it is for
People who post regularly but do not see customers coming through, and who want to attract them without leaning on ads.
What you learn
- How to plan articles that people can find through search
- How to choose topics that reach your prospects
- Posting formats for social, video and email that you can keep up
What you keep afterward
- A content blueprint for your articles
- A list of topics to post about
- Posting formats and a routine for keeping them going
Class 3 CONVERT KEYSTONE
Pricing, and the path to sign-up
Learn how to set a price, present your plans, lead people from sign-up to payment, and read your sales numbers.
Who it is for
People who have a product and some way to reach customers, but are not yet seeing sales, and who want to rework their pricing and sign-up flow.
What you learn
- How to set a price and build a realistic view of your margins
- How to lay out your plans so the offer is easy to understand
- How to build a path from sign-up to payment
- How to read sales numbers such as conversion rate, average order value and retention
What you keep afterward
- A price list and a margin outlook
- A draft of how your plans are laid out
- A diagram of the path from sign-up to payment
Class 4 SCALE ORCHESTRA
Work you can hand to AI
Hand repetitive work such as research, drafts and inquiry replies to AI, so you can focus on judgment and review.
Who it is for
People buried in daily tasks with no time to think, and individuals or companies that want to bring AI into their work.
What you learn
- How to tell which tasks suit AI, such as research, drafts and inquiry replies
- How to write prompts that make AI do what you need
- How to connect AI to the tools you already use
- An operating routine that keeps cost and quality in check
What you keep afterward
- Prompts adapted to your own work
- A flow diagram of your automation
- A checklist for keeping it running
Foundation (a shared chapter that comes with every class)
Whichever class you choose, a Foundation chapter comes with it, separate from the four classes. It covers what sits underneath the work, before any business know-how.
- First impressions
- How you come across to someone meeting you for the first time. You review the parts you can change on purpose, such as how you present yourself and how you speak.
- How you think
- How you take setbacks and how you see a situation. It is treated as something you can change with practice, not a fixed trait.
- Keeping at it
- How to build small routines and habits that let you keep going without relying on willpower.
- Working with people
- How to listen and communicate so that trust builds with customers and partners over time.
It is not sold separately.
Instant classes
Short versions of each class. They gather only the templates and the shortest steps, for people who want to move through one stage quickly. "Instant" means a shortened version; it does not promise how fast you will see results.
- DRAFT FOUNDRY
- A short version of BUILD ATLAS. Follow a business sheet template to write down your market, your customer and the value you offer.
- FLARE SIGNAL
- A short version of REACH ORBIT. Use templates for a topic list and posting formats to plan your first round of content.
- PRICE TAG ONE
- A short version of CONVERT KEYSTONE. Use templates for a price list and the sign-up flow to settle your first price and path.
- ENGINE HALL
- A short version of SCALE ORCHESTRA. Use a prompt template to try the steps for handing one repetitive task to AI.
Take all four and you can run through every stage once, from building the business to automating it. They are separate products from the regular classes, and there is no plan that mixes the two.
Curriculum
The videos in each class, in the order you watch them.
GROUND COMPASS (8 videos)
- Build Your AI Team: Four Roles That Get Real Work Done
- When Quality Stops Setting You Apart: Choose Work Where Selling Is Your Edge
- Small Means You Can Be Bold: Set What You Can Afford to Lose, Then Go
- First Impressions Are Visual: Match What Your Customers Are Looking For
- Words That Keep Trust and Close: What to Say, What Not to Say
- Keep Going and Finish: Let AI Run Your Schedule
- Failure Is Normal: Keep Solving, Keep Going
- Say What You Do in One Sentence: Your First Customers Are People You Know
BUILD ATLAS (10 videos)
- The Big Picture: Build, Gather, Earn, Operate
- Find the Job Your Customer Needs Done
- Narrow Your Customer to One Person
- Estimate Your Market Size Quickly
- Compare Competitors on the Same Criteria
- Say Why Customers Choose You in One Sentence
- Shape Your First Offer Small
- Test Small and Read the Response: Designing a Validation
- Put Your Business on One Page
- Keep, Change, or Stop: Deciding the Next Move
REACH ORBIT (10 videos)
- The Big Picture of Getting Customers: From Awareness to Sign-Up
- Be Found in Search: Choosing Your Keywords
- How to Structure an Article People Read
- Choosing Social Platforms and a Posting Pattern You Can Keep
- Planning and Scripting Video and Short Video
- Keep the Relationship Going with Email
- How Referrals and Word of Mouth Happen
- When to Use Ads and When Not To
- Which Numbers to Watch and How to Read Them
- A Weekly System to Keep Publishing
CONVERT KEYSTONE (10 videos)
- The Revenue Formula: Customers, Close Rate, Order Value, Retention
- Setting a Price: Floor, Ceiling, and Comparison
- Arranging Your Price List and Plans
- The Order of a Sales Page
- From Sign-Up to Payment: The Path
- Where to Draw the Line on Free, Trial, and Refund
- Easing Worries Before Sign-Up
- Getting Customers to Buy Again
- Disclosures and the Basics of the Law (US overview)
- Check Your Sales Numbers Every Week
SCALE ORCHESTRA (10 videos)
- Inventory Before You Hand Work to AI: Break Work into Tasks
- Tasks AI Handles Well and Tasks It Does Not
- The Basics of Writing Prompts
- Handing Off Research
- Handing Off Drafts: Articles, Emails, Documents
- Handing Off Draft Replies to Customer Inquiries
- Letting AI Refer to Your Own Documents
- Connecting AI to Your Everyday Tools
- A System to Check AI Output
- Review Cost and Quality
DRAFT FOUNDRY (3 videos)
- Write a One-Page Business Sheet
- Compare Competitors with a Template
- Set Your First Price and a Date to Review It
FLARE SIGNAL (3 videos)
- List Your Topics to Publish On
- Write One Post with a Post Template
- Choose What to Check in the Response
PRICE TAG ONE (3 videos)
- Fill in a Price List Template
- Put the Path from Sign-Up to Payment on One Page
- Narrow Down to Three Numbers to Watch
ENGINE HALL (3 videos)
- Choose Tasks to Hand Off with a Checklist
- Hand Off One Task with a Prompt Template
- Decide How to Check the Result
Which order, and how to combine them
The four classes connect when taken in order: decide what to sell, build a path that reaches customers, set up pricing and the sign-up flow, then hand repetitive work to AI.
You can sign up for one class at a time, or choose the Full program. If you already have a product, you might take only Class 2. If your marketing is already in shape, you might take only Class 3.
How you learn
- Classes are online video, and you can rewatch them as often as you like.
- Each class comes with hands-on assignments and PDF materials.
- Classes are available in Japanese and English.
Frequently asked questions
- How do I sign up?
- Applications are taken on each reseller's site. We do not sell on this page.
- Can I take just one class?
- Yes. You can choose one class at a time, or the Full program.
- Do I need specialist knowledge?
- No. The material is explained in plain terms so it is easy to follow without specialist knowledge.
- What do I need to get started?
- A device with an internet connection and a browser for watching the videos. The exercises use your own business or work as the subject.
- Is the program available in English?
- Yes. It is available in Japanese and English.
- Will taking the program get me results?
- Results depend on what you work on and the time you can invest. No specific result or income is promised.
Results depend on what you work on and the time you can invest. No specific result or income is promised.
Applications are taken on each reseller's site.