Ten steps ahead,toward business success.
SVH Applied AI Program is built for business success. Silicon Valley playbooks and Harvard research, combined with AI, into a cutting-edge method that puts you one step, then ten steps, ahead of the typical professional, with a high-expectation path to real profit.
SVH Applied AI Program is an online learning program on business and applied AI. We create the classes and the learning platform, and offer them through independent resellers.
How big the results of AI can be
These numbers come from research and surveys. SVH Applied AI Program turns them into a package each person can put into practice in their own work, step by step, with videos, worksheets and templates. When a company adopts it, every employee can apply it to their own job.
If you run a business on your own
1 = 2
One person using AI performed at the level of a two-person team without AI, in an experiment with 776 P&G professionals.
Dell'Acqua et al., Harvard Business School Working Paper, 2025
+34%/hr
Higher hourly earnings for freelancers who bring AI into their work, compared with those who do not.
Upwork, Future Workforce Index, 2026
If you want to start a side business
$891/mo
Average monthly income Americans with a side hustle earn from it.
Bankrate survey, 2024
+34%
Newcomers gain the most: less experienced support agents using an AI assistant resolved 34% more issues per hour (+14% on average).
Brynjolfsson, Li & Raymond, Stanford & MIT, NBER, 2023
If you work at a small or mid-sized company
23%→58%
Share of US small businesses using generative AI, from 2023 to 2025.
US Chamber of Commerce, Empowering Small Business, 2025
82%
Of small businesses using AI increased their workforce over the past year.
US Chamber of Commerce, Empowering Small Business, 2025
If you work at a large company
+40%
Higher quality of work, while finishing 12.2% more tasks 25.1% faster, among 758 BCG consultants using AI on tasks within its reach.
Dell'Acqua et al., Harvard Business School Working Paper, 2023
$4.4T
Value generative AI could add every year across 63 business use cases (estimate, $2.6T to $4.4T).
McKinsey Global Institute, 2023
Figures come from surveys and estimates by the organizations named, and from studies of specific tasks. Results in your business depend on your business and how you apply it.
Market research / Competitor analysis / Funnels / Pricing / LTV / Prompt design / API integration / Workflow automation
Build it, reach customers, sell it, run it with AI.
SVH brings business strategy, case-based analysis and AI-driven operations together in one program.
From researching a market and comparing competitors to search and social acquisition, pricing and the path to sign-up, prompt writing, API integration and automating routine work. The classes follow the order you need to launch and run a business, and each has hands-on exercises.
Every class is built after reading published research and cases, delivered as video you can revisit, and rebuilt when the material goes out of date.
The SVH research team studies published case studies, research and business model examples, and turns them into practical know-how individuals and companies can use at work. There is no affiliation with or endorsement by any university or company.
Research Desk
We don't stop at reading the paper. We test it in numbers.
The research team breaks each public case into market size, customer flow and competitive position, then lays it out in tables and charts. In the program you work in the same analysis sheet, filled with your own business numbers.
svh-research / market-entry.sheet
Addressable market
$4.2B
Annual growth
+18.6%
Close rate
3.4%
Market size by segment ($B) and growth rate
| Stage | People | Step rate |
|---|---|---|
| Visits | 12,400 | — |
| Inquiries | 1,830 | 14.8% |
| Info sessions | 512 | 28.0% |
| Enrollments | 62 | 12.1% |
What you walk away with
Everything you learn stays with you in a form you can use in your own business.
Foundation
Lay the groundwork
GROUND COMPASS
Build
Make the offer
BUILD ATLAS
Marketing
Attract prospects
REACH ORBIT
Monetize
Turn it into revenue
CONVERT KEYSTONE
Operate
Keep it running
SCALE ORCHESTRA
Build
How to shape a product, and how to research it
Learn a way to decide what to sell and to whom, based on market and competitor research rather than a hunch.
- The size of your market and a clear picture of your customer
- The reason buyers choose you over competitors
- Your research pulled into a single page that lays out the business
Marketing
Designing a flow that attracts prospects
Learn how to design a flow where prospects find you through search and social, without leaning on heavy ad spend.
- A content blueprint for being found in search
- Posting formats for social, video and email you can keep up
- How to choose topics that reach your prospects
Monetize
Pricing, and the path to sign-up
Learn how to set a price, present your plans, lead people from sign-up to payment, and read your sales numbers.
- A price list and a realistic view of your margins
- How to lay out your plans and the path from sign-up to payment
- How to read conversion rate, average order value and retention
Operate
Work you can hand to AI
Hand repetitive work such as research, drafts and inquiry replies to AI, so you can focus on judgment and review.
- Prompts that make AI do exactly what you need
- Automated flows that connect AI to the tools you already use
- An operating routine that keeps cost and quality in check
Results depend on what you work on and the time you can invest. No specific result or income is promised.
Working on your own, you can take on a wider range of work.
Research, first drafts, the first reply to an inquiry. As AI takes on more of these tasks, your time goes to decisions and checks. That makes room for work you could not get to on your own. The class walks you through which parts to hand over and which parts to keep.
What stays with you
Decisions
Final checks
Client relationships
What comes within reach with AI
- Market research
- Competitor comparisons
- Drafts of articles and documents
- Publishing in another language
- First replies to inquiries
- Routine reports
Individuals use it to launch a side business, freelancers to build a publishing and acquisition routine, companies to agree on business and marketing terms before adopting AI. Whoever you are, you choose from the same catalog.
Apply through a reseller
SVH programs are offered on each reseller's own site. We are also looking for companies to become resellers of SVH programs.
Photo credits: Baker Library, Harvard Business School, Allston MA (John Phelan, CC BY 3.0) / San Jose and Silicon Valley Skyline Oct 2017 (Tom Pavel, CC BY 2.0) / San Francisco skyline from Marin Headlands (Ryan Schwark, CC0) / Looking up, intersection of Market, Sansome, Sutter St, San Francisco, 2018 (Another Believer, CC BY-SA 4.0) / Harvard Bridge and sailboats (Daderot, CC0)